Mobil 1 Oils – Same Performance, New Design

Mobil 1 synthetic engine oils have received a new look while maintaining their existing efficiency and engine protection capability. These changes coincide with the 50th anniversary of the Mobil 1 brand, preparing it for another five decades of success in the automotive industry.

The new packaging is now available at our sales points. Although the appearance of Mobil 1 oils has changed, their formula remains unchanged, providing the same excellent performance and engine protection.

We have modernized our labels to make it easier for customers to choose the oil best suited for their vehicle. The new Mobil 1 line has a modern, unique look that stands out from other products. The label change in the anniversary year – five decades after the introduction of the first synthetic Mobil 1 oil – is a strong signal to the industry and our millions of loyal customers that we are ready for another 50 years of success,” says Philippe Verschueren, Consumer Brand Marketing Manager, ExxonMobil.

To facilitate oil selection and emphasize its uniqueness, new Mobil 1 labels contain practical icons indicating important features such as OEM approval, compatibility with hybrid vehicles, and collaboration with the Formula 1 team, Oracle Red Bull Racing. In addition to the image change, Mobil 1’s manufacturer also focused on reducing the automotive industry’s environmental impact. Available in Europe, the silver Mobil 1 containers of 1L, 4L, and 5L are made of 35% recycled materials.