How to Effectively Promote Your Workshop on Social Media?

Nowadays, clients often use social media to search for information about products and services. It is no different when it comes to car repairs, and workshops increasingly need a strong presence in so-called social media. The key question is, where to start?

Your Workshop on Social Media Step by Step

DEVELOP A PLAN: The first step should be creating a plan divided into social media platforms (e.g., Facebook, Instagram). Using Google Drive or a spreadsheet can help in choosing events and topics that are important to you and your clients. Social media often requires interaction, so find time to track new trends and actively participate in discussions.

POST: After launching your profile, it’s important to regularly add new content. Your clients follow hundreds, if not thousands of other people and companies. If you don’t publish new content as often as others, you can easily be forgotten. Publish content at different times and days to find out when you can expect the best reactions from your fans.

SHARE TOPICS: Be selective about what you share. It’s good to post often, but remember that the posts need to be valuable. Ensure that the post is relevant, helpful, or simply entertaining for the audience.

PUBLISH PHOTOS AND VIDEOS: Such content achieves better reach. Importantly, with the introduction of Facebook Live and IGTV, people increasingly use videos on social media.

ESTABLISH NEXT STEPS: After the first month of running the profile, conduct a detailed analysis of activity – reach and engagement on Facebook, number of comments and followers on Instagram. This will help you understand which actions are most effective, allowing you to create a good plan for the next month. Good luck!

Want to see how we operate on social media? Visit our Facebook!